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Est. 1998

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Blue Moon International markBlue MoonInternational

Reach & Delivery

Distribution Channels

Six specialised trade channels connecting Blue Moon to markets worldwide.

Six Channels. Global Market Access.

Blue Moon's multi-channel network spans travel retail, ship chandlery, distribution, HoReCa, military and base camp supply, and humanitarian organisations.

6

Channels

20

Markets

5

Regions

How Our Channel Strategy Works

Each distribution channel is aligned with market demand and buyer requirements — ensuring products reach the right outlets, partners, and procurement networks internationally.

  1. 1

    Market assessment and channel mapping

  2. 2

    Brand positioning for target buyers

  3. 3

    Channel-specific export coordination

  4. 4

    Sustained buyer relationship management

01

Duty-Free & Airport Retail

Travel Retail

Duty-free and travel-retail outlets serving international passenger traffic.

  • Duty-free outlet supply
  • Airport and travel retail channels
  • International passenger traffic
  • Premium retail positioning
02

Maritime Provisioning

Ship Chandlers

Provisioning of vessels and crews calling at ports across our markets.

  • Vessel provisioning programmes
  • Crew supply coordination
  • Port-based delivery networks
  • Maritime trade expertise
03

In-Market Distribution

Distributors

Appointed in-market distributors driving wide retail availability.

  • Appointed distributor network
  • Wide retail availability
  • In-market representation
  • Downstream channel reach
04

Hotels, Restaurants & Catering

HoReCa

Hotels, restaurants, catering and institutional foodservice buyers.

  • Hospitality sector supply
  • Institutional foodservice buyers
  • Catering programme support
  • Bulk foodservice coordination
05

Defence & Camp Supply

Military & Base Camps

Bulk supply programmes for military and base camp operations.

  • Military supply programmes
  • Base camp provisioning
  • Bulk contract coordination
  • Operational supply support
06

Relief & Aid Programmes

Humanitarian Organisations

Supply support to relief and humanitarian programmes in-region.

  • Humanitarian programme supply
  • Relief organisation support
  • In-region delivery coordination
  • Aid and relief procurement

Align Your Brand With the Right Channels

Speak with Blue Moon International to identify the distribution pathways best suited for your products in international markets.